Marvel & DC Vs Everyone Else

comics

With  superhero movies dominating the box office, and their comics now in the forefront of mainstream media are there any alternatives to spandex, super strength and speed?

Many people’s first comic was a superhero comic. Whether it was a Marvel comic like Spider-Man, X-Men, Fantastic Four, X-force or Avengers, or a DC comic like Batman, Superman, Green Lantern, Justice League, Wonder Woman or Green Arrow. Chances are we all started out with one of those titles.

Depending on the time in your life you discovered comics you may or may not feel that the current state of superhero comics in 2016 is a bit stagnate and somewhat frustrating. In the past five years, alone Marvel and DC have rebooted and relaunched their universes numerous times. Countless #1 issues have been appearing on comic shop shelves, which for the most part is to increase sales and to attract new readers.

With superhero movies making big money at the box office this makes sense from a business standpoint. The thing is that rebooting an entire universe messes with some 30-75 years of history depending on the character. This contradicting information can confuse new readers as well as longtime fans, and unfortunately, can anger them to the point of uttering death threats. (Sigh…which is a topic for another article)

The significant events that Marvel and DC have every summer have been criticised as a cash grab. Many Events required you to buy books outside of the main storyline to get the full story. Thankfully recently that has started to change.

That being all said there is a certain predictability to superhero stories. We know when a Character is “killed” off they are never really dead for long. The many crossovers with other books in the universe, with minimal new characters created, makes for a not so bright future for superhero comics.

What I believe we should consider and support are creator-owned comic books. Creator-owned comics are original ideas and intellectual property owned by the creative team. The creators do not answer to a corporate overseer, they have complete control and say in their creation.

Image Comics is a publisher that releases 100% creator-owned comics. In the past four or five years, Image Comics popularity and sales have grown significantly. Thanks to comics like The Walking Dead by Robert Kirkman Tony Moore and Charlie Adler, Saga by Brian K. Vaughan and Fiona Staples, Lazarus by Greg Rucka and Michael Lark and East of West by Jonathan Hickman and Nick Dragotta. Many of these creators made their name with their work at Marvel and DC, which helped them sell their projects at Image.

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Comics publisher IDW has the comic book rights some of the 80’s and 90’s biggest tv shows and movies such as Transformers, G.I Joe, Ghostbusters, Back To The Future, Teenage Mutant Ninja Turtles and My Little Pony. They have also brought back older ones like Godzilla, Star Trek and the Rocketeer. IDW even had the 10th season of X-Files before its recent return to tv back  in January.

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Other smaller publishers like Boom Studios, Comix Tribe, Oni Press, and many others offer original comic properties. While it may seem like a risk to invest in non-superhero comics, it’s worth it for the variety available today. You also have countless free webcomics and Kickstarter campaigns from amateurs and professionals.

Don’t get me wrong I still pick up a few superhero titles; I’m not saying there aren’t any good superhero titles at all, just not nearly as many as there used to be. So if you find yourself like me lacking a choice in mainstream comics take a chance with creator-owned comics. When you support them, the creators get the money directly allowing them to help themselves and continue to create great content. Many creators have had some awful experiences with Marvel and or DC so supporting their dreams, in turn, gives you new, exciting comics to read.

It would be great to see creator-owned comics surpass Marvel and DC in sales. Hopefully, that day is soon the odds are in their favour.

 

Comments

  1. Thanks for mentioning ComixTribe in your article, Matt. We truly believe there’s a comic for every reader out there. Love that you’re shining a light on that.

    Liked by 1 person

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