
Last week I sent off my interview questions for Demi Louise a singer/ songwriter from Oz, whilst doing a bit of research about her I came across a festival that she has played at and was headed back to play at the festival again for the second year in a row this month.
So what is South by Southwest festival you ask? Well South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid March in Austin, Texas, USA. SXSW began in 1987 and has continually grown in size every year.
SXSW Music Component;
SXWS Music is the largest music festival of its kind in the world, as of 2014 the festival had more the 2,000 acts. SXWS Music offers artist- provided music and video samples of featured artists at each festival via their official YouTube channel, the event has grown from 700 registrants in 1987 to over 28,000 registrants.
The Music Festival has help launched the careers of many artists including that of singer-songwriter John Mayer who preformed at SXSW Music festival 2000, which led to signing with Aware Records, his first record label. James Blunt was discovered by producer Lind Perry in 2004 and shortly after was signed to her Custard Records, where he went on to release all three of his subsequent albums, other big nanes of the Music Festival attendees include; Talib Kweli, Lil’ Wayne, Big Sean, Kanye West, Indi bands MENEW, The Shins, Bruce Springsteen and Lady Gaga.
SXSW Film Component;
The Film Conference consists of keynote speakers, panels, workshops, mentor sessions with expert filmmakers and industry leaders. There are some big name that were past notable speakers including, Ryan Gosling, Nicolas Cage, Alejandro Jodorowsky, Seth MacFarlane, Henry Rollins, Amy Schumacher, Robert Rodriguez and many more. The SXSW Film Festival and The SXSW Film Conference run simultaneously and celebrates raw innovation and emerging telent both behind and in front of the camera. Some past notable premieres include Furious 7, Neighbors, Bridesmaid, 21 Jump Street and Insidious. TV series Girls, Silicon Valley and Penny Dreadful also premiered at SXSW Film Festival.
SXSW Interactive Component;
SXWS Interactive focuses on emerging technology, that focus has earned the festival a reputation as a breeding ground for new ideas and creative technologies. In 2006 a video game component “Screenburn at SXSW” was added to SXSW Interactive but in 2013 was remamed to SXSW Gaming & SXSW Gaming Expo. The Interactive Festival has help app’s such as Twitter which gained a good deal of early traction and buzz at SXSW Interactive, the Foursquare was launched at the Festival along with legend Mike Tyson’s iPhone game.
This years SXSW Festival features
Music Festival: Four On The Floor UK Rock Band, NAS, DJ Khaled, Indie label showcase and heaps more
Film Festival: Secrets of the force awakens; a cinematic journey to world premiere, Documentary Theme Going home, Key & Peel, Meet short filmmakes and heaps more going on
Inteactive/Gaming Festival: Samsungs Galaxy Life, Virtual Reality with New York Times, The Five Gods of Smash, Sonic the Hedgehog: 25 Year anniversary, BATMAN: Telltale Unmasked with Greg Miller, LINE Webtoon – Women in Digital Comics just to name a few.
Without festivals like SXSW our creative geniuses wouldn’t have a platform to be heard or be able to showcase, nor would new talent be discovered or inspired so we have these festivals to thank for that and for new films, new TV shows, new music and new apps.
SXWS Festival 2016 Dates
Interactive: March 11-15th
Film: March 11-19th
Music: March 15- 20th
Held in Austin, Texas
References: Wikipedia, SXSW

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