In a story blowing up all over the internet (at least the internet of America), it’s being reported that Adele has announced she’s turned down the opportunity to perform at the NFL Super Bowl Halftime Show. The Super Bowl will be in Houston, TX in early 2017.
Regarded as possibly the “biggest gig in the world,” the music industry, tabloids, NFL, and Pepsi have jumped all over this seemingly “shocking” decision. Some of them to clarify, some to praise or denounce Adele’s audacity at turning this opportunity down.
To her credit, Adele says she declined because the show is “not about the music…and I don’t really dance or anything like that,” but goes on to graciously thank the NFL and Pepsi for thinking of her.
The NFL usually doubles the Super Bowl halftime period to 30 minutes. The show is traditionally a huge spectacle taking up the whole field, requiring a large stage, and a large cast. Normally, Adele styles her concerts to have a more intimate and less flashy atmosphere.
Incidentally, Adele does go further to say that she may be interested in doing the show in the future. She mentions that she plans on doing a dance album next. In other words, she’s not saying she would never do the Super Bowl. She’s just saying now is not the best time, in her opinion.
The NFL and Pepsi together released a statement saying a FORMAL offer was never extended.
In the past, the NFL and the Super Bowl Halftime Show sponsor have made short lists of possible performers before announcing a final choice. The themes of the show are normally heavily based on the artist’s genre and style.
In the view of the NFL and Pepsi, it’s a good idea to have multiple options. The entertainment industry is spinning this to make it seem like the carefully worded statement was released to cover their tracks and avoid insulting the artist that does end up performing. The perception being that the artist who does perform would be the “2nd choice.”
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