As most will probably now know, Pokémon GO is the new Augmented Reality game from developer Niantic, and is available for all mobile devices. The game was originally released in Australia and New Zealand then very shortly afterwards the US, taking the number one spot in less than a day on iOS, and in just four days on Android.
Nintendo have always been cautious about going into the mobile gaming market, but with the massive success of Pokémon GO, the company have now had a glimpse of the potential growth the mobile market can offer.
As well as hitting the number one spot in record times, the game has been making some serious money via in-app purchases, and the incredible surge in Nintendo’s share prices gave a 36% bump in just two days. This is the largest increase the company has seen since 1983 with the initial release of the Famicon (Family Computer) in Japan.
The new app has gained so many users in such a short space of time, that it’s now getting close to overtaking Twitter, in terms of daily activity. The continuing spike in players hasn’t been all good news for everyone, as most are experiencing serious issues with the servers going down every few hours, and what many have reported as a “lack of Pokémon” when out in the wild. Niantic have kept people updated via their Twitter account, and as of a couple of hours ago Tweeted –
With the new update available we should now see less of the major issues, but the firm have said they will continue to work on it. All this being said, one issue for many is that the app still isn’t available in all territories like the UK, and a delay has been confirmed till they are satisfied with the games stability. As well as fixing certain issues, CEO John Hanke confirmed they will be adding new features such as trading your monsters with friends, and said “It’s kind of a core element”.
The app has been out for a little over a week, and has already become a part of my daily ritual, with it’s unique go-out-to-play experience, and the need to “Catch em’ all”.
SNIKT!
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